Tribal Affairs Minister Arjun Munda today inaugurated an e-Symposium on Handicrafts organized by Dr. A.P.J. Abdul Kalam Centre for Policy Research and Analysis, Indian Institute of Management, Shillong. The e-symposium was titled ‘Emergent North-East India: Strategic and Developmental Imperatives in Handicrafts’.
Speaking on this occasion, Mr Munda said that the traditional lifestyle in India is very artistic and creative, but we could not make our due place in global market due to lack of proper marketing management. He cited the example of Agarbatti which is now mostly imported in India.
He opined that the Bamboos in North Eastern States can be used in making better quality of Agarbattis and the burden of import can be lessened. Mr Munda said all North Eastern States can very easily be converted in to organic states to produce quality organic agro-products.
Mr Munda emphasized that the trading mindset of our artisans should be replaced by entrepreneurship by upgrading their skills. The Minister said, up-skilling is now the need of the hour. He suggested that the products of our artisans should be attractive and eye-catching and their costs should be less but quality should be high.
The Minister stressed on the lesser dependence on foreign products and said that the institutions like IIMs and others can play an important role in this regard by searching global markets for our artisans. He said, they should try to link small artisans with big industries.
Source: News On Air