The initiative aims to extend the outreach of Deendayal Antyodaya Mission – National Urban Livelihoods Mission (DAY-NULM), to the most vulnerable, showcase its initiatives and facilitate access of Self-Help Group (SHG) members to the other government schemes. This was launched across the country earlier this week.
Shehri Samriddhi Utsav began with a series of rallies led by women’s’ SHGs, across the length and breadth of the country. These rallies spread awareness about DAY-NULM in urban poor communities. Job melas and fairs to market the products made by women microentrepreneurs were also organized by many states, and will continue over the next two weeks. Through Shehri Samridhi Utsav, SHG members across cities are being linked to national government schemes viz. Swachchh Bharat Mission (U), Pradhan Mantri Awas Yojana (U), Pradhan Mantri Ujjwala Yojana, Pradhan Mantri Jan Dhan Yojana, Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Yojana and National Nutrition Mission.
Over the next two weeks, several other activities are also being conducted by the states such as adoption of shelters for the homeless by colleges, formation of SHGs of informal sanitation workers, financial inclusion camps, job melas etc. Progress on these activities as well as images and media articles on Shehri Samridhi Utsav events across states can be accessed through a dedicated web portal at shehrisamridhiutsav.com.
A major highlight of Shehri Samridhi Utsav is the National Exhibition cum sale of SHG products and National Street Food Festival being organized in New Delhi.