This e-commerce platform will help connect artisans to buyers directly, enabling them to expand to newer customers and markets. The new e-commerce website hosts signature collections created by weaver communities and showcases traditional designs and products created from natural dyes. This e-marketplace will help sell to a broad set of customers, helping weavers to increase their income and earn a sustainable livelihood, while also reviving forgotten Indian art.
Microsoft in association with the National Institute of Fashion Technology (NIFT) has also curated a special curriculum in ‘CAD and Color for Handloom Weaving’ to provide digital training in handloom design.
Anil Bhansali, Managing Director, Microsoft India (R&D) said, ‘With the introduction of our new e-commerce platform, digital empowerment centres and the new design curriculum, weavers will be able to build on the rich handloom heritage of India and also reach out to a wider customer base. ReWeave ties in with Microsoft’s mission to empower every person and every organisation in the communities we work in by using Project Sangam, our Azure-based technology solution and expertise, to democratise opportunities and bridge the digital divide.’