The Marayur jaggery has got the geographical indication (GI) tag.
The tag allow the food item safe for consumption while rejuvenating the traditional way of production and ensuring a safe market in future. It has been a long-term demand of farmers in Marayur and Kanthallur grama panchayats, where jaggery is produced without adding any chemicals. Though the Marayur jaggery has always been known for its high quality, fake jaggery with a salty taste was being marketed as Marayur jaggery.
It was the persistent efforts made by the Intellectual Property Rights cell, Kerala Agriculture University, from August 2016 that resulted in the jaggery receiving the GI tag. An official said, said that GI tag would help get more acceptance in the internatioanl market for the product. But the farmer should maintain the quality. The GI tag would aid in initiating legal action against fake jaggery being sold as Marayur jaggery. The GI tag was given after considering its quality and speciality.