Indo-French collaboration to create robust sports ecosystem | Daily Current Affairs 2021
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Indo-French collaboration to create robust sports ecosystem

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XEBS Ahluwalia Centre of Excellence in Sports Management, Bhubaneswar, the first and only such Indo-French collaboration in the country and a High Performance Centre of the Department of Sports and Youth Services, on Monday rolled out its second Certificate Program in Sports Management.

The Certificate Program will offer a crucial mix of economics of sport, marketing management, IT, data analysis, e-sport, CSR, sponsorship strategies and legal as well as ethics of sports through its seven modules. Xavier Emlyon Business School (XEBS) is a unique collaboration between two academic leaders from India and France, Xavier University, Bhubaneswar and emlyon business school. For Certificate Program in Sports Management, it has brought in the best of international and Indian faculty and industry experts to make the program engaging and enriching through its teaching, mentoring and webinars spread across seven modules.

With 35 students, the batch comprises eminent sportspersons, coaches, entrepreneurs, professionals and sports enthusiasts from all across the country, starting from Nagaland to Tamil Nadu. Addressing the occasion, President of Indian Olympic Association and International Hockey Federation and member IOC, Dr Narinder Dhruv Batra complimented XEBS Ahluwalia Centre of Excellence in Sports Management for an impressive draw of students for the second batch in the midst of a pandemic year.

Emphasising the importance of Sports Management as an academic program, Dr Batra lauded Odisha Government for promotion of sports and hoped students would get the chance to tap into the wealth of opportunities it would offer in the years to come. Unveiling the course in a virtual event, Odisha sports minister Tusharkanti Behera extended a warm welcome to the students.

In her speech, Consul General of France in Calcutta, Virginie Corteval greeted the students and wished them an engaging learning experience during the program period. In October 2019, the Centre had launched the first batch of Certificate Program, exclusively for Odisha candidates. It followed up with SPORT IT, India’s first sports and innovation festival in January 2020 bringing together entrepreneurs from all across the country to a sports start-up village and a one-of-its-kind sports hackathon on the sidelines.

Source: DD News

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