The Indian Broadcasting Foundation (IBF) which is the apex body of broadcasters is expanding its purview to cover digital streaming platforms.
IBF has now been renamed the Indian Broadcasting and Digital Foundation (IBDF).
- The move would bring broadcasters and OTT (over-the-top) platforms, which have seen a substantial jump in their viewership base after the pandemic, under one roof.
- For this, the IBDF was in the process of forming a new wholly-owned subsidiary to handle all matters of digital media.
- The IBDF would also form a self-regulatory body (SRB) known as Digital Media Content Regulatory Council (DMCRC) as per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 notified by the government for digital OTT platforms.
- DMCRC is a second-tier mechanism at the appellate level and is similar to Broadcast Content Complaint Council (BCCC) which IBF had implemented for the linear broadcasting sector way back in 2011.DMCRC is a second-tier mechanism at the appellate level and is similar to Broadcast Content Complaint Council (BCCC), which IBF had implemented for the linear broadcasting sector way back in 2011.
- The Indian Broadcasting Foundation (IBF) was founded in the year 1999.
- The IBF is the parent organization of the Broadcasting Content Complaints Council (BCCC) which was set up in the year 2011.
- The BCCC examines content-related complaints relating to all non-news general entertainment channels in India.