GI Tagged Mihidana: The first consignment of Geographical Identification (GI) tagged sweet dish Mihidana sourced from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain.
- Recently, to commemorate the historical legacy of a century old sweet delicacy & GI certified – Jaynagarer Moa, prepared from popped-rice ball & fresh date-palm jaggery, in Jaynagar, West Bengal, India Post in collaboration with APEDA released a specially designed envelope.
- This initiative is part of the effort to promote indigenous & Geographical Identification (GI) tagged products of India globally.
- The product was exported by APEDA registered M/S DM Enterprises, Kolkata.
- In August, 2021, India Post released a special cover on West Bengal”s sweetmeats Mihidana and Sitabhog.
- In 2017, West Bengal’s Bardhaman got the GI tag for the century-old sweetmeats.
About GI tag:
- A GI tag is a sign denoting a specific geographical origin and possesses qualities or a reputation that are due to that origin.
- GI, a form of intellectual property right (IPR), is distinct from other forms of IPR, as it ascribes the exclusivity to the community in a defined geography, rather than to an individual, as is in the case of trademarks and patents.
- A GI tag can be issued for agricultural, natural or manufactured goods that have a unique quality, reputation or other characteristics attributable to its geographical origin.
- Darjeeling tea, Basmati rice, Mysore Silk, Kanchipuram Silk, Hyderabadi haleem, Nagaland chilli products, etc, sold with the GI tag have premium pricing.
- APEDA has been carrying out promotional activities to bring unique and GI certified products to the agricultural and processed food products export map of India.