The company aims to push higher personal computer (PC) adoption in the country.
The PC-maker expanded its XPS, ALienware, Inspiron and tablet series with the launch of the XPS 13, Alienware 15 and 17, Dell Inspiron 5000 laptops and the Venue 8.
While the Inspiron 5000 Series will be available at a starting price of Rs 39,990 for the Inspiron 15, inclusive of 2 year at home (on-site) warranty, the XPS 13 will be available at a starting price of Rs 70,990.
The Alienware 15 and 17 will be availavle for Rs 125,990 and Rs 145,990 respectively. The Venue 8 7000 Series tablets will be available beginning July at a starting price of Rs 34,999.
Commenting on the launch, Ray Wah, vice-president, consumer product marketing at Dell said: “We see immense potential for technology adoption in the Indian market. The PC is the hub of creation, and our contribution to the Indian market is to design devices that not only appeal to consumers across all genres, but also consider the unique needs and preferences of that region.”
“We are designing products that are thin and light, offer exceptional battery life, with style and performance, service and software solutions that customers can only get from Dell.”
The company also launched an all-in-one 19.5-inch desktop PC that will be available at a price range of Rs 27,390 to Rs 40,790 (with touch screen).
Commenting on the launch of the all-in-one, P.Krishnakumar, vice-president, consumer and small business, Dell India said, “We believe that the future of the PC is strong and lies with the youth and their cognizance that technology is the key to the advancement of their ambitions.”
Dell, which is seeing tough competition from rival brands, believes that the Indian domestic PC market is still unexplored and wants to make PC adoption at homes one of its primary strategies in India.
“With just 10% household PC penetration the full scope of the transformative nature of technology is still unexplored,” Krishnakumar added.
Dell, during the launch, revealed that the XPS 13 will ship with a quad HD display and Windows 8.1 powered by a 5th generation Intel Core i7 processor and solid state drives.
The Alienware 15 and 17 will come with an overclocking mode that will enable gamers to draw extra juice from the Core i7 when needed.
The Dell Venue 8 from the 7000 series, which the company claims to be the thinnest (6mm) will sport an Intel Atom Z3500 processor.
The tablet, which comes without a call function, will come with a 2560×1600 OLED infinity edge-to-edge display. It will also house a first of its kind Intel RealSense Snapshot Depth Camera.
The camera is capable of capturing a depth map for every picture taken.