“Under the leadership of DoNER (Development of North Eastern Region) Minister Jitendra Singh, a committee earlier shortlisted the names of some famous personalities before selecting the brand ambassador for the north-eastern region.”
“Finally, the DoNER ministry decided to appoint Mary Kom as the brand ambassador of the region,” a Tripura sports department official told IANS.
He said: “Mary Kom as brand ambassador of the north-east India would promote the region to the rest of India and abroad, and highlight the issues of the region comprising eight states.”
Mary, 32, who hails from Manipur, is a five-time world amateur boxing champion and the only woman boxer to have won a medal in each of the six world championships.
Also a mother of three, Mary Kom recently announced in Imphal that she would quit the sport after the Rio de Janeiro Olympics next year.
The cultural tradition of Manipur is sports-oriented and the state, as a result, has produced many athletes. Mary Kom cemented the north-eastern state’s position as a powerhouse of talent with her 2012 Olympic bronze.
Winning medals in many international and national meets, the Hindi film industry made a movie based on her life, starring actor Priyanka Chopra.
Addressing the 10th North East Business Summit on Friday in New Delhi, Singh said: “The government wanted a person who would showcase various aspects of the region, including life, culture and business. A person who was not only an icon locally but also a source of motivation for the youth of the north-east in the country and abroad.”
An official announcement in this regard would be made soon, Singh said.
According to a global consultancy report, north-east India offers business opportunities worth Rs.2.4 trillion among various sectors.