The Government has launched ‘Swasth Bharat Yatra’ on the on occasion of World Food Day. The campaign has been spearheaded by the Food Safety Food Safety and Standards Authority of India(FSSAI). In association with the state, the union government took the initiative to sensitize people about healthy eating habits among consumers.
A pan-India cycle rally is being organized to propagate safe and nutritious food among the consumers. The campaign is aiming to raise awareness among the consumers. Around 7500 cyclists are expected to participate the rally which will cover over 18,000 km in over 100 days. The cycle rally will pass through almost every state and UT while propagating a powerful message ‘Eat Right India.’
The rally will conclude in the national capital on January 27, 2019. The campaign will aim not only to mobilize masses but also to create a large pool of local community to sustain this movement.
The cycle rally which aims to propagate healthy eating habits, and raise awareness among the consumers has been on the occasion of World Food Day. The World Food Day is observed globally on 16 October to mark the foundation of the Food and Agriculture Organisation (FAO) of the United Nations in 1945.
The observance of the day shows commitment to achieve Sustainable Development Goal (SDG) and Zero Hunger by 2030. The theme for 2018 World Food Day was ‘Our actions are our future – A zero hunger world by 2030 is possible,’
To raise awareness about the issues behind poverty and hunger, FAO member countries instituted the World Food Day at 20th General Conference of the United Nations in November 1979. For the first time, the day was observed on 16 October 1981 when an idea about WFD worldwide celebration was mooted by Hungarian Delegation to FAO.